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Doosan Brand

Doosan’s CI provides guidelines for each element of the Doosan Visual System including the logo. Through the CI, Doosan's image as a company that enriches the lives of people all around the world is made apparent.



The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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Three Blocks


The three blocks represent the ‘people’ to which Doosan will devote itself, namely employees, customers and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

Three Colors


Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

Clear Space


The logo should be surrounded by a clear space. A minimum distance equal to the height of the “D” must be allowed above, below and to the sides of the logo. Maintaining this minimum clear space will ensure that the logo is never crowded or linked too closely to other graphic elements.



Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

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CEO Message


Doosan GridTech will continue to serve its customers and build a smarter energy world by delivering solutions that provide automatic management and optimization of distributed energy resources.

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We’re looking for great people to help us build the future of clean energy systems.

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